If you're planning a fundraising appeal, now is the time to ask the right questions. In our latest post, we share 5 key questions that can help you reflect, refocus, and realign your next appeal for greater impact. From understanding last year’s results to refining your message and making it more personal, these strategic prompts are designed to help you connect more meaningfully with your donors and raise more money.
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Our proven formula for your in-store POP program success.
Do you know that 82% of actual buying decisions are made in store? It’s true! 82% of actual buying decisions are made in store. Additionally, marketing research on impulse purchases confirms that the presence of Point of Purchase materials (POP) at the retail location is key to influencing a purchasing decision. Want to learn more about how to create a relevant, compelling POP campaign that drives sales?
64% of Millennials prefer direct mail over email – it’s TRUE. Millennials prefer receiving print communications to reading from a screen.
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