Do you know that 82% of actual buying decisions are made in store? It’s true! 82% of actual buying decisions are made in store. Additionally, marketing research on impulse purchases confirms that the presence of Point of Purchase materials (POP) at the retail location is key to influencing a purchasing decision. Want to learn more about how to create a relevant, compelling POP campaign that drives sales?
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Our proven formula for your in-store POP program success.
64% of Millennials prefer direct mail over email – it’s TRUE. Millennials prefer receiving print communications to reading from a screen.
